ANALYTICS

Data-driven decisions, real-time results

Unlock actionable insights with real-time dashboards, team performance analytics, campaign ROI tracking, and customer journey visualization. Make every decision backed by data.

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Conversations
24.8K
↑ 12%
Messages
156K
↑ 8%
Avg Response
28s
↓ 15%
CSAT
94.2%
↑ 3%
Messages Over Time
18K
Mon
22K
Tue
28K
Wed
31K
Thu
25K
Fri
14K
Sat
18K
Sun
Channel Mix
WhatsApp
72%
Telegram
18%
Instagram
10%
Top Agents
SP
Sneha Patel
96
MR
Marco Rivera
91
JT
Jia Tan
88
Peak Hours
6amLow
9amMed
12pmHigh
3pmHigh
6pmMed
9pmLow
LIVE DASHBOARDS

Real-time dashboards that update as you watch

Monitor your entire operation from a single, customizable dashboard. See conversations, team activity, campaign performance, and customer sentiment updating in real time.

  • Live conversation volume, response times, and resolution rates
  • Drag-and-drop widgets to build your perfect dashboard layout
  • Multiple dashboards for different teams, roles, and objectives
  • TV mode for office displays with auto-refreshing metrics
Explore dashboards

Real-time Dashboard

LIVE
Total Conversations
24,847
▲ +12%
Messages Sent
156,230
▲ +8%
Avg Response Time
28s
▼ -15%
Resolution Rate
94.2%
▲ +3%
Messages by Day
3.2k
Mon
4.1k
Tue
3.8k
Wed
4.5k
Thu
5.0k
Fri
2.8k
Sat
1.9k
Sun
TEAM PERFORMANCE

Measure what matters for your team

Track individual agent performance, identify bottlenecks, and optimize workload distribution with detailed team analytics.

  • Per-agent metrics: response time, resolution time, CSAT scores
  • Workload heatmaps showing peak hours and busiest channels
  • SLA compliance tracking with automatic alerts
  • Leaderboards and gamification to motivate your team
Track team performance

Team Performance

March 2026
AgentConversationsAvg ResponseCSATStatus
Sarah M. 342 18s
97%
🟢 Online
Raj K. 298 24s
95%
🟢 Online
Lisa W. 276 31s
93%
🟡 Away
James D. 251 22s
96%
🟢 Online
Maria G. 198 28s
91%
🔴 Offline
CAMPAIGN ROI

Know the ROI of every campaign

Track the full funnel from message delivery to conversion. Attribute revenue to specific campaigns, channels, and messages to optimize your marketing spend.

  • End-to-end campaign tracking from send to conversion
  • Revenue attribution by channel, campaign, and message
  • Cost-per-conversation and cost-per-conversion metrics
  • Comparative analysis across campaigns and time periods
Measure your ROI

Campaign Performance

Mar 1-18, 2026
Total Spend
$2,450
Revenue Generated
$18,720
ROI
664%
CampaignSentDeliveredReadClickedRevenue
Summer Sale 12,450 97.8% 80.1% 24.3% $8,420
Cart Recovery 3,280 98.2% 85.4% 32.1% $6,890
Welcome Flow 5,120 99.1% 92.3% 41.2% $3,410
CUSTOMER JOURNEY

Visualize the complete customer journey

Map every touchpoint from first contact to loyal customer. Understand how customers move through your funnel and identify drop-off points to optimize conversion.

  • Visual journey maps showing every customer interaction
  • Funnel analysis with conversion rates between each stage
  • Cross-channel attribution to understand the full picture
  • Cohort analysis to track retention and lifetime value trends
Map your customer journey

Customer Journey Map

First Contact10,000
↓ 28% drop
Engaged7,200
↓ 43% drop
Qualified Lead4,100
↓ 55% drop
Demo Booked1,850
↓ 50% drop
Converted920
Top conversion paths
WhatsApp → Demo → Purchase
42%
Instagram → WhatsApp → Purchase
31%
Website → WhatsApp → Demo
27%

Analytics built for scale

From startup metrics to enterprise-grade reporting, Starlor analytics grows with your business.

Real-time
Live Data Updates
15+
Report Types
Custom
Dashboard Builder
CSV/PDF
Export Formats
HOW IT WORKS

From data to decisions in seconds

Getting actionable insights from your data is simple.

1

Data flows automatically

Every conversation, campaign, and customer interaction is automatically tracked and indexed. No manual tagging or data entry required.

2

Build your dashboards

Choose from pre-built report templates or create custom dashboards with drag-and-drop widgets for the metrics that matter most to you.

3

Act on insights

Receive automated alerts, scheduled reports, and AI-powered recommendations that help you optimize performance continuously.

USE CASES

Insights for every team

From marketing to the C-suite, Starlor analytics empowers everyone with the data they need.

Marketing Teams

Track campaign performance, measure channel ROI, and optimize messaging strategies with detailed engagement and conversion analytics.

Sales Managers

Monitor pipeline velocity, agent performance, and lead conversion rates. Identify top performers and replicate their strategies across the team.

Customer Success

Track CSAT scores, NPS trends, and resolution quality. Identify at-risk accounts and proactively address issues before they escalate.

Executive Reporting

Get high-level KPIs, trend analysis, and automated weekly summaries delivered to your inbox. Make strategic decisions backed by real-time data.

Frequently asked questions

Starlor offers 15+ report types including conversation analytics, team performance, campaign ROI, customer journey, channel comparison, response time trends, CSAT analysis, funnel conversion, cohort retention, and more. Each report is fully customizable with date ranges, filters, and grouping options.

Yes. The dashboard builder lets you drag and drop widgets to create custom layouts for any team or use case. Choose from charts, graphs, tables, KPI cards, and more. Save multiple dashboards and share them with team members or stakeholders.

Data retention depends on your plan. Starter plans include 6 months of historical data, Business plans include 2 years, and Enterprise plans offer unlimited data retention. All plans include the ability to export data at any time.

Absolutely. Export any report as CSV or PDF with one click. You can also schedule automated report deliveries daily, weekly, or monthly to any email address. Enterprise plans include API access to pull analytics data into your own BI tools.

Yes. Starlor integrates with Google Analytics, Google Data Studio, Mixpanel, and other BI platforms. You can also use our REST API and webhooks to push analytics data to any custom reporting system or data warehouse.